Kigali, Rwanda – (African Boulevard News) – Rwanda and Paris Saint-Germain (PSG) have celebrated three years of partnership. PSG, one of the top football clubs and sports brands in the world, has extended its partnership with Visit Rwanda, the tourism-focused arm of the Rwanda Development Board. The partnership began in 2018 and has been a great success since then, promoting Rwanda’s tourism industry to the world.
As part of the partnership, PSG has been promoting Rwanda as a tourist destination through various means. The club has been showcasing the Visit Rwanda logo on its jersey during matches, producing promotional materials, and organizing trips to Rwanda for its players, staff, and officials. These efforts have been successful in attracting visitors to Rwanda, boosting the country’s image and economy.
Saidi Bugingo, the Chief Executive Officer of Visit Rwanda, expressed delight at the extension of the partnership, acknowledging that PSG played a significant role in attracting visitors to Rwanda. “PSG has been an excellent partner. Our partnership has been hugely successful, helping us reach new audiences worldwide who come to Rwanda to discover our beautiful country,” Bugingo said.
The extension of the partnership was announced at a celebration event held at the Kigali Convention Center, which was attended by representatives of both organizations, as well as other stakeholders and dignitaries.
Nordine Kerkri, the Chief Operations Officer of PSG, highlighted the importance of the partnership extension, saying it demonstrated PSG’s commitment to promoting Rwanda and supporting its tourism industry. “We are thrilled to extend our partnership with Visit Rwanda, which has been a great success over the past three years. We are committed to continuing our efforts to promote Rwanda’s tourism industry and showcase the country to the world,” Kerkri said.
Rwanda’s tourism industry has been growing rapidly over the past few years, and the partnership with PSG has been a significant contributor to this growth. The country’s beautiful scenery, rich culture, and wildlife have been attracting tourists from all over the world, and PSG’s efforts have helped to showcase this to a global audience.
In conclusion, the partnership between Rwanda and PSG has been a great success, attracting visitors to Rwanda and promoting its tourism industry. The extension of the partnership is a testament to the efforts of both organizations and their commitment to working together to achieve mutual goals. As Rwanda’s tourism industry continues to grow, partnerships like this will play a crucial role in promoting the country to the world and attracting even more visitors.