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    Ivory Coast’s SOLIBRA loses bid to Cody’s Drinks, shocking industry and sparking fierce competition

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    Ivory Coast Staff Writer
    Ivory Coast Staff Writerhttps://www.africanboulevard.com
    The African Boulevard Africain Editorial Team brings you Ivory Coast news and breaking news headlines in Politics, Economy, Business, Investment and Entertainment. We are unbiased, moved only by the quest for truth.
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    Yamoussoukro, Ivory Coast – (African Boulevard News) – The battle for sponsorship rights ahead of the Africa Cup of Nations has taken an unexpected turn in Ivory Coast. Castel Group’s Ivory Coast drinks subsidiary, SOLIBRA, has lost out to Cody’s Drinks in its bid to become the exclusive partner for the upcoming football competition.

    In an attempt to clinch the lucrative partnership, SOLIBRA had been actively lobbying the Ivorian Football Federation. However, their efforts were in vain as Cody’s Drinks emerged as the preferred choice. This development marks a significant setback for Castel Group, which was banking on the tournament to boost its brand visibility in the region.

    The decision to award the sponsorship rights to Cody’s Drinks has left industry experts and stakeholders surprised. Castel Group is a well-established and reputable company in the beverage industry, and SOLIBRA has been a key player in the Ivory Coast market for many years. However, it seems that Cody’s Drinks presented a more compelling proposition to the Ivorian Football Federation.

    While the exact details of the deal have not been disclosed, it is believed that Cody’s Drinks offered a more financially attractive package to the federation. The sponsorship contract is expected to cover various aspects of the tournament, including branding, advertising, and hospitality. This provides Cody’s Drinks with a unique opportunity to elevate its brand and gain exposure to a wider audience across the continent.

    Speaking about the decision, a spokesperson for the Ivorian Football Federation stated, “We carefully considered all the proposals put forward by SOLIBRA and Cody’s Drinks. Ultimately, we felt that Cody’s Drinks offered the best overall package, which aligns with our objectives for the Africa Cup of Nations. We are confident that this partnership will be mutually beneficial.”

    The loss of the sponsorship rights to Cody’s Drinks is undoubtedly a blow to Castel Group and SOLIBRA. However, it is important to note that this setback does not diminish the company’s position in the market. Castel Group continues to be a significant player in the beverage industry, with a strong presence in Ivory Coast and other African countries.

    As the Africa Cup of Nations draws near, all eyes will be on Cody’s Drinks as they leverage this partnership to enhance their brand image. Meanwhile, Castel Group will have to regroup and explore other avenues to maintain its market share and expand its reach in the region.

    In conclusion, the decision to award the sponsorship rights to Cody’s Drinks over SOLIBRA has sent shockwaves through the industry. While Castel Group may have lost this battle, they remain a formidable force in the beverage market. The Africa Cup of Nations presents a golden opportunity for Cody’s Drinks to make its mark on the African continent.

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    Ivory Coast Staff Writer

    The African Boulevard Africain Editorial Team brings you Ivory Coast news and breaking news headlines in Politics, Economy, Business, Investment and Entertainment. We are unbiased, moved only by the quest for truth.
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