Nairobi, Kenya – (African Boulevard News) – Social media is the most widely used communication platform globally, with TikTok being one of the most popular platforms among the youth. According to the recently published Reuters Institute Digital News report 2023 survey, Kenya is the world’s top TikTok user.
The study shows that 14% of Kenyans use TikTok daily, placing the country at the top of the list, followed by the United States at 13%. It is worth noting that the report came after studying internet usage in over 40 countries. Kenya’s top position can be attributed to the country’s sizable population of youth, who make up 75% of the total population.
TikTok is a social media application that allows users to share short video clips and has become increasingly popular worldwide. The app has made it easier for individuals to showcase their talents and skills to a broader audience, especially the youth who are keen on sharing their creative expressions.
Kenya’s top position in the rankings has not gone unnoticed. Industry experts have spoken about the impact of TikTok on social media and the opportunities it presents in Kenya. According to Muthoni Muriithi, a social media expert, Kenyans have taken advantage of the platform, not only to showcase their talent but to promote their businesses, especially during the COVID-19 pandemic.
“TikTok has become the go-to platform for individuals to showcase their talents, and businesses have started to take note of its potential. During the pandemic, we have seen an increase in e-commerce businesses that have harnessed the power of TikTok to sell their products,” said Muriithi.
This report puts Kenya at the forefront of the digital revolution. It is a positive sign for the country in terms of youth engagement in technology and the creative economy. It also provides an opportunity for Kenyan businesses to tap into a new market and explore the platform’s potential.
In conclusion, Kenya’s top position in the TikTok rankings is a reflection of the country’s digital journey and the youth’s engagement in embracing new technology. TikTok has a significant role to play in shaping the future of social media, and Kenya is leading the way.
